Inspired by some of Instagram’s most famous pets, west elm created a new animal-themed line of holiday ornaments this year in support of the ASPCA. For every ornament purchased, west elm will donate $1 to the ASPCA with a minimum guarantee of $25,000! This unique partnership began in 2015, and we couldn’t be more excited to continue the tradition for the 2017 holiday season. This year’s Instagram® celebrities include Cleo the Bunny, Rusty Rodas, Juniper Foxx, and White Coffee Cat—some of the social media platform’s most beloved animals.
west elm has already begun kicking off this holiday campaign by generously providing some of these ornaments as gift giveaways at the ASPCA’s annual Humane Awards Luncheon. They will also be sponsoring and providing prizes for the ASPCA’s Santa Paws Twitter Party on December 19, 2017.
We look forward to all the ways we can make the holidays brighter for animals in need this season.